SoFi Revamps Robo-Advisor with New Fees and Alternative Investments

SoFi has revamped its robo-advisor service by introducing a new fee structure and expanding the range of available investment options, including alternatives such as private equity and real estate. This update aims to provide SoFi clients with a more diversified portfolio and access to investments beyond traditional assets. The addition of alternative investments addresses growing demand from users seeking higher returns and unique financial strategies that align with their individual goals.

With the introduction of fees, SoFi aims to enhance service quality and expand its platform’s capabilities. The updated robo-advisor service now includes features tailored to users with various risk appetites and financial objectives. Analysts suggest that this shift reflects SoFi’s strategy to compete with other leading robo-advisor services by providing greater investment customization and catering to a broad range of client needs, from casual investors to those interested in complex asset classes.

Sources:

• Barron’s – SoFi Adds Alternative Investments to Robo-Advisor
• CNBC – SoFi Revamps Robo-Advisor Service
• Financial Planning – SoFi Adds Fees and Alternatives to Robo-Advisor